The Return of Desi Prints: Why Everyone’s Wearing Them Again

Fashion goes out and in but some come back, stronger. Desi prints dominate mammoth in 2025 everywhere in Pakistan. Whether it is college students or influencers, they are all wearing retro prints such as block printing, ajrak, flowers, and tie-dye but not the same.

These traditional prints are being re-styled in new cuts, pastel colours, and fusion styling, and they're perfect for office wear and party wear. Today, let's discuss why desi prints are trending, how they're being styled, and how you can style them with confidence whether you're heading to school, office, or a mehndi!

BLOCK PRINTS ARE THE NEW EVERYDAY STYLE

What's trending:

Block-printed kurta and two-piece sets with matching dupattas in earthy hues like rust, mustard, navy, and olive.

Why it works:

Block prints are youthful, bohemian, and organic. They create a chic outfit with least effort. Gentle geometric and floral prints are timeless and easy to dress up or down.

How to wear it:

• Pair a straight block-printed kurta with white pants and tan khussas.
• Wrap it with a light shawl in winters for a stylish look with less effort.

AJRAK GETS A CHIC MAKEOVER

Ajrak used to be an out-of-bounds area for parties or Sindhi individuals only, but now it has taken over street fashion. Ajrak fabric is being adopted even by young people in informal wear and accessories.

What's trending in 2025:

• Ajrak denim jackets
• Cropped tops with ajrak panels
• Bucket hats, handbags, and even shoes with ajrak embellishments

Style it so:

• A plain white lawn kurta with jeans + ajrak dupatta
• Add in silver jewellery and a tote bag for a chic fusion look

Cool fact: Ajrak is eco-friendly and made with plant dyes traditionally, so it's easy on your skin and the planet as well.

FLORAL BUTIS RETURN BUT TONED DOWN

Bid adieu to bright, busy prints. Mini butis (small flower dots) and hand-painted designs are the new florals.

Find them on:

• Long frocks
• Straight-cut kurtas
• Flowy co-ord sets

Colour trends are pastel pinks, mint green, powder blue, and off-white, all perfect for spring and summer.

Style tip: A pastel floral kurta + white culottes + see-through heels = a romantic, Instagram-perfect look.

TIE-DYE TRENDS AGAIN

You’ve seen it before but now it’s better. Tie-dye is trending again, especially in monochrome palettes like black & white or beige & brown. It's comfy, creative, and perfect for everyday wear.

Popular in:

• Lounge sets
• Travel clothing
• Streetwear comfort

Tie-dye kurtas and plain trousers are a perfect pick for college or coffee days out.

See printed sets on Brandly.pk

CULTURAL BLENDING FASHION

Good news regarding desi prints in 2025? Fusion fashion. You can now combine classic prints with trendy silhouettes and be completely at ease.

Here's how individuals are achieving that:

• Ajrak shirts with straight-leg jeans
• Waistcoats over plain dresses with prints
• Block-printed blazers with culottes
• Lawn co-ords with minimal sneakers

It's all about striking a balance between culture and comfort and classic and modern and allowing the two to harmoniously come together.

WHY EVERYONE'S LOVING DESI PRINTS AGAIN

But why is everyone doing that? Some strong reasons:

Cultural pride: Gen Z and Millenials are embracing desi culture in new ways

Affordability: Ajrak and block print fabric is less expensive than stuffed embroidery

Comfort: Desi prints are created on light fabrics such as cotton and lawn, perfect for the Pakistani climate

Sustainability: Ajrak and block printing use less water and more natural resources

Social media: Celebrities and influencers are rebranding desi prints in style increasing their demand.

WHERE TO SHOP FOR THE BEST DESI PRINTS IN 2025

You do not have to look very far. Local fashion brands are recreating Desi prints in new cuts and collections.

Look out for these:

• Two-piece printed co-ords for school
• Soft block-printed wear for everyday
• Tie-dye lounge suits for home or travel
• Ajrak accessories (scarves, handbags, shoes)

Tip: Buy light-colored and lightweight clothes for summer and dark colors for autumn/winter.

CONCLUSION

Desi prints are no longer the exclusive domain of Eid or wedding attire. Desi prints for 2025 take their place in casual attire, party attire, and Christmas attire as well. Tradition, comfort, and imagination combined together make them well-suited for fashionistas of today.

Whatever block print co-ords, ajrak jacket or flower kurta you have wear it your way.

Find fashionable modern desi prints and ready-to-wear apparel at Brandly.pk.