Sustainable Clothing: A Necessity for Today

Sustainable clothing has become a hot topic in today's world. As consumers pick fast fashion, a big question comes up: how can clothes be sustainable? A BBC report says that recycling and repairing clothes can reduce pollution. It can also help people earn more money.

What is sustainable clothing? 

Sustainable clothing takes a three-dimensional approach. It considers ecological impacts, social conditions, and economic factors in production. The main goal of sustainable clothing is to encourage the reuse of clothes. This way, people can wear them for decades, not just a few months.

Importance of sustainable clothing: 

Fashion trends shift quickly. As a result, clothes are tossed aside or sold at half price. This often leads to buying things we don't really need. Hence, it's essential to understand the importance of sustainable clothing and create a fashion where we reuse our old clothes. As it’s easy to produce cheap clothing, it affects the economic condition of working-class people very badly by hiring laborers at low wages. Sustainable clothing can help the environment by reducing waste and energy used for production until it is discarded. It will promote social conditions by supporting young artists and following ethical guidelines. It helps the economy by looking at long-term savings. You can find some beautiful, sustainable clothing options at Brandly

What is Fast-Fashion?  

Fast-fashion means that companies produce a variety of clothing in a very short period of time at low prices. Moreover, companies also encourage consumers to buy more clothes by giving great discounts on clothing, which makes it very accessible to customers very easily.

The Current Scenario: 

Due to the overproduction of clothing with low prices, great environmental challenges have been created. In Pakistan, each day, new fashion is emerging. This results in increased demand for clothing day by day because no one wants to be left out. With the overconsumption, we see how environmental policies are compromised. As Rasheed et al. (2024) cited, Reichart (2019) argues that the clothes produced with non-biodegradable material, even if we discard them, will stay in the world for 200 years. Thus, we need to buy clothes with great attention and mainly focus on the quality of clothing.

Key steps toward sustainable clothing: 

1. Try to buy clothes after considering whether you really need them. 
2. Try to buy eco-friendly clothes for long-term usage. You can find beautiful clothes from Brandly
3. Take care of your clothes. Don’t just toss them in the laundry. Follow proper washing guidelines.
4. Do some research on sustainability and ethics before buying from brands.
5. Don't be shy about reusing your old clothes.
6. If you are too bored with a dress, you may sell it or donate it to charity.
7. Make sure you don’t just throw your clothes on the roadside but try to reuse them until it completely ruined. 

Conclusion:  

It is important for all of us as consumers and sellers to think about sustainability in clothing. Therefore, we all need to support brands that are eco-friendly and budget-friendly. You can discover sustainable clothing options at Brandly. Additionally, investing in locally made products helps nurture talent and motivates artisans to create high-quality, sustainable clothing. By making mindful choices, we can collectively contribute to a healthier planet and a more ethical fashion industry.  

REFERENCE: 

Rasheed, N., Sabir, R. I., Mahmood, H., Rauf, A., Ibrahim, A. M., & Naseem, W. (2024). Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan. Cleaner and Responsible Consumption, 12, 100180.