Why Everyone’s Obsessed with Aesthetic Living in Pakistan
From home décor to cozy routines, aesthetic living is trending in Pakistan. Discover how local lifestyle brands are redefining modern living in 2025.
Unaina Rasool
Ever scroll through TikTok or Instagram and become enveloped and enveloped staring at more and more irresistibly adorable office interiors, bohemian interior design, or a cup of chai photographed to perfection? That's aesthetic living trend, and it's everywhere in Pakistan today.
They don't care much about what they wear in 2025 but how they live. Waking up to a clean house and burning incense after Maghrib, aesthetic living is all about living slower, in the moment, and living with the things they adore. And the cherry on top? Local lifestyle brands are the actual game changers.
WHAT IS AESTHETIC LIVING?
Aesthetic living is building a life that is to be, serene, and visually calming. It's building habits and spaces that are your own aesthetic, light and airy, warm and snug, graphic and dramatic, or vintage and old.
In Pakistan, it means:
- Drinking chai in clay cups with soothing sounds around you
- Building a cozy corner with floor cushions and sparkling fairy lights
- Working from handmade journals, desi-scented candles, and local art
- Adding a pinch of magic to your life with warm filters and gentle edits
It's not low-key, it's mesmerizing the small things.
WHY SO POPULAR IN 2025?
- Post-COVID life adjustment: People are home more, and they want the home to be inviting.
- Gen Z influence: They care most about mood, vibe, and aesthetic appeal for how something appears and feels.
- TikTok & Pinterest trend: Aesthetic home tours, "soft girl" edits, and cool visual are trending.
- Local brand emergence: Pakistani brands are creating highly functional items for the thoughtful life, homeware to stationery.
TOP AESTHETIC TRENDS IN PAKISTAN TODAY
- Desi Minimalism: White walls, beige-toned bedding, jute mats, and a touch of tradition such as the ralli quilt or brass tray.
- Desk & Study Nook: Colored planners, pale-colored Post-It notes, acrylic pen holders, and a framed ayah from the Quran, it's productivity but cute.
- Candle & Chai Nook: Small tables with chai in a glass, a book and a candle throw golden hour photography-perfect scene as well as actual relaxation.
- Aromatic Living: Homemade scented candles infused in rooh afza, ittar, jasmine, or karak chai are all the rage now. Brownie points for added drama if they come in elegant little clay pots.
POPULAR LOCAL LIFESTYLE BRANDS
Below a few nativist Pakistani lifestyle brands taking 2025 by storm
- Woven - Eco-friendly home furnishings and eco-friendly bedding
- The Khwaab Journal - Desi inspired journals and planners
- Scentsational by Sana - Handmade soy scented candles with cultural scents
- Chamak & More - Sets of stickers and far-out wall installations
- Khaas Home - Fashionable tableware and modern style home accessories
Check out essential home and lifestyle discovery on Brandly.pk
HOW TO CREATE YOUR PERSONAL STYLE LIFESTYLE
You don't have to shop for everything brand new, start small:
- Choose a colour palette you love (earth tones, pastels, neutrals)
- Declutter and only keep what you like and/or use
- Add some comfort items like a pillow, lamp, or small rug
- Try to light a candle on at night or use a scented diffuser
- Get into an easy morning or night-time routine
- Print 2-3 quotes, or Quranic verses, and frame them
Remember: Aesthetic is personal. It doesn't have to be Pinterest-y it just has to be you.
AESTHETIC LIVING IS NOT SHALLOW
This's not a surface-level trend. It's a trend towards mental health, well-being, and slowing down. Putting a warm item in a room or lighting a candle after Isha is not superficial but comforting. Aesthetic living brings you back to the ground level: peace, meaning, and happiness.
By 2025, Pakistani aesthetic living is NOT just a TikTok trend - it is a lifestyle. From locally native handicraft homeware brands to cozy chai corners - people are making the ordinary beautiful. From sanitizing your space, scheduling a lovey dovey calendar or buying from local creatives - there is an aesthetic rock and roll spin to everything.
Wanna upgrade your space? Buy aesthetic lifestyle products made locally on Brandly.pk.
