Why “Treat Yourself” Culture is Taking Over in Pakistan

Let's face it, we have all been there: a stressful day, an extensive study session, or just a quiet night where all you want is something small to ignite a little joy. Whether it is buying your favourite tote bag, lighting a lovely candle, or purchasing a cute little cart on Brandly. It isn't being "extra" - it is treating yourself, and in 2025 this isn't just a trend, it is a lifestyle.

In Pakistan, treating yourself is the new thing. But, that doesn't mean we are talking about extravagant luxuries or a random impulse purchase. What we mean is actively gifting oneself, recognising tiny wins in life, and doing little things to make the mundane feel a little more magical.

WHAT DOES TREAT YOURSELF ACTUALLY MEAN?

Simply put, "treat yourself" refers to self-worth and emotional care. It is when you deliberately choose to give yourself something that brings you joy - with absolutely no need for anyone else's permission.

This is could be:

• Buying a journal for a new self-reflection practice
• Buying a cute phone grip or candle just because it makes you smile
• Ordering your favourite Brandly haul as a treat after a tough week
• Booking solo café date or voluntarily participating in weekend plans that you ordinarily would have opted out of. 

It is not just consumption - it is a conscious way of saying: "I matter today."

TRENDING MINI-PURCHASES IN 2025

Here is some of what is trending among Brandly users and young consumers in Pakistan

• Stationery: Planners, pastel sticky notes, gratitude journaling, and Quran journaling kits are massive. They combine wellness and aesthetic quality.
• Scented candles and Calm kits:  Locally made candles with chai, jasmine, or rooh afza smelling candles? Yes please. Then cozy socks, or warm toned lighters? Instant calm kit. 
• Tote bags and mini pouches: Sustainable, cute, and functional. Also they accommodate for both desi and western fits.
• Wall art, stickers and personalization: Art prints that reflect your vibe - spiritual, motivational, quirky, or soft girl - that also serve as mini-treats can make such a difference! 
• Tea, Ittar, and slow, habitual rituals: Spending on a new mug, cute strainer or calming Ittar roll on is not random, it is self-soothing. 

Shop these popular items on Brandly.pk 

HOW TO TREAT YOURSELF WITHOUT GUILT OR EXCESSIVE SPENDING

"Treat Yourself" does not mean "buy without care". It is should be much more intentional than that!

• Build a monthly treat budget: Even Rs. 1000, could allow you to buy a small new notebook, sticker sheet, or tiny candle proposed on Brandly. 
• Have a wish list: Don't buy straight away. Realify your purchase by defining a wish list and treating yourself when you complete - achieving an income milestone, or hitting a workplace milestone. 
• Buy local products: Purchasing from home-grown brands = more value, more relationship, and less ethically questionable spending.
• Not everything has to be a product. Make experiences count. Romanticize your evening tea, watch the sunset, take an evenings walk in silence.

WHAT MAKES BRANDLY AT THE CENTER OF THIS TREND?

Brandly is not just a shopping platform, it is a space that recognizes the desi lifestyle, the emotional expression of its users, and a self-care journey.

• Products are on trend, aesthetic and affordable.
• Things are often curated with purpose (spiritual, artistic, comforting)
• You can shop local, support small creators and get something that is still very on trend.
• Even the packaging feels like a little celebration 

Every Brandly parcel is more than just a product, it is a reminder that you deserve access to feel good.

BENEFITS OF TREATING YOURSELF 

"I ordered a gratitude journal on Brandly after having a tough semester. Honestly, writing in it daily has changed how I wake up every day." - Fatima, 21

"My friend and I both ordered the same chai scented candle and we unboxed it together on video call. At that moment, it felt like therapy." - Hamza, 19

"Whenever I'm feeling low I order one cute thing from Brandly. It always makes me feel better." - Ayesha, 24

These are not marketing ploys. These are real people trying to feel better, grounded and seen with small things.

CONCLUSION

The "treat yourself" culture is one centered around reclaiming joy in the mundane. In Pakistan, it is gaining momentum quickly. Whether you are lighting a candle, unboxing a planner, or drinking chai out of your new favourite mug, every small act of kindness to yourself is accumulative.

So here's your sign: There does not have to be a reason. 

You deserve softness. You deserve to feel proud.

You deserve to treat yourself.

Find something for just you - at Brandly.pk